GlaxoWellcome – Quality Master Plan
These boxes were part of a promotional campaign for GlaxoWellcome’s new approach to ensuring the timely availability of safe and releasable clinical trial materials and it was called the Quality Master Plan. By taking a creative and fun approach we aimed to change the mindset that is typically associated with an employee guidance manual. We achieved this by using bright colors throughout and developed a series of announcement boxes promoting the four key objectives, each containing a toy. The toys were a creative way to bring fun to the objectives: a microscope for “Clarity”, a slinky for “Flexibility”, a hopping globe for “Global Reach” and expanding sponges for “Results”. The boxes would arrive weekly over a months time.