Jeff Gordon Children’s Foundation

The Jeff Gordon Children’s Foundation is committed to bringing a change to pediatric cancer by providing resources to improve treatments and offer support programs for patients and families in need. The annual report’s theme “Bringing potential to life” is a statement of the foundation’s mission and the right every child deserves to fulfill his or her dreams in life. We used bubbles as a visual metaphor to illustrate this unique potential. Using the snowflake analogy one can say no two bubbles (people) are alike either. While bubbles carry a universal feeling of joy they also demonstrate the fragility of life. In this report we photographed patients, doctors and researchers blowing bubbles as a visual way to depict the theme and to express their roles in bringing potential to life.