North Carolina Community Foundation
It’s not often one can say they were there at the beginning and 25+ years later, after one rebrand and a new CEO, you are still contributing to their marketing efforts. Yes the first and only time I’ve rebranded my own work. The original was much like the current, a pine branch and pine cone, but with a slight hand it was redrawn to have a more modern appearance. In keeping with the more modern theme, gone went the hand painted background needle patterns and in was a clean, slick and less busy design approach. We also designed the look for a new tagline “State of Generosity”. A complete set of traditional print collateral was developed along with a corporate brochure, annual reports, affiliate brochures, new website, tabletop display, advertising and interior signage. I am proud and grateful to have had the opportunity to serve a client for so many years.